top of page

Why Choose Wix Studio? An Overview of Its Benefits and Features

Updated: Jul 5

If you’re reading this, you’re probably on the hunt for the perfect platform to build your website. You might be asking yourself, “Why should I choose Wix Studio?” or, more specificaly, why choose Wix Studio over another platform? Let me cut to the chase: Wix Studio is the go-to choice for anyone looking to create a professional, stunning website without needing to know a single line of code. Whether you’re a small business owner, an artist, or someone just starting their online journey, Wix has got your back. With the impressive offerings of the new Wix Studio and the frequent rollout of new features and improvements, I believe the gap between Wix and competitors like Shopify is rapidly narrowing. Now, let's dive into why Wix stands out and why it might just be the best decision you'll make for your business.

What is Wix Studio?

Wix Studio is a cloud-based website builder designed to make creating a website as easy as possible. It’s packed with a ton of features that help you create a site that looks like you hired a professional designer, but without the hefty price tag. With millions of users around the globe, Wix has proven itself as a reliable and versatile platform.

Ease of Use & Design Flexibility

User-Friendly Drag-and-Drop Editor

One of the biggest reasons people love Wix Studio is its user-friendly drag-and-drop editor. It’s like playing with digital Legos. You can add elements like text boxes, images, videos, and more simply by dragging them to where you want them on your page. No coding, no stress! Now, I don't want to lie to you, there is a learning curve here, just as there would be with any website editor. Although with many of the recent changes and implementations, I think a beginner in site building will find themselves getting the hang of things much quicker on the new Wix Studio platform than they would with some of the other competitors. This is because of the easy to learn user interface that Wix has built that allows people to learn how to get their sites up and running in no time. Not to mention the vast resource library on the support page that is constantly being updated.

Extensive Template Library

Wix offers over 500 designer-made templates covering a wide range of industries and styles. And with a growing partner program that incentivizes developers to build real, niche catered designs, even more developers are putting out fully designed templates every day. Whether you’re a photographer, a restaurant owner, or an online retailer, there’s a template that will make your business shine. And the best part? You can customize every single aspect of it. Templates are like frameworks for your website. They help give a basis for your website to work off of. You probably wouldn't want to use a template as is, but they can give you a decent head start on your overall design, and give you ideas on what you would like your website and theme to look like. They save you a ton of time on building the overall structure of your site. Once you find a template that you like, you can get to work on replacing any placeholder text and images with your own. And the Wix Studio editor makes it very easy to do so!

Mobile Responsiveness

In today’s world, having a mobile-friendly website is non-negotiable. Statistics show that about 60% or more of all website traffic globally is viewed on a mobile device. That's crazy, right?! Well, that number is only going to continue climbing, as most people prefer to look things up right on their phone. In my experience, the analytics usually report a higher number in the realm of 80%. So it's important to make sure your website looks and feels just as good on a phone as it does on a desktop screen. Wix’s templates are designed to be fully responsive, meaning they look great on any device, whether it’s a desktop, tablet, or smartphone. You can even edit the mobile version of your site separately to ensure everything looks perfect.

Comprehensive Features

Now lets take a look at some of the amazing built in features that are included in the Wix Studio platform. These features are included with your plan and are commonly used across many industries. So Wix has gone out of their way to build fully integrated versions of these applications that can be installed with the click of a button and then configured to your liking. Which means you don't need to hire a developer to integrate them or build them out from scratch!

E-commerce Solutions

First on the list, and for good reason. Majority of newly built websites are building a website for one primary reason, to sell a product. Well, if you're planning to run an online store then I have some good news for you, Wix Studio has got you covered. From product galleries to secure payment options, Wix’s e-commerce features make it easy to sell anything, anytime. You can manage inventory, track orders, and even offer discounts and promotions to drive sales. No time consuming customization or coding required. All of the tools you need to set up your store are available right within the Wix ecosystem. You can even take it a step further by integrating third-party applications like GoShippo to help with order management and printing labels.

Booking System

For service-based businesses, Wix’s booking system is a game-changer. Customers can schedule appointments directly through your website, and you can manage bookings, send reminders, and accept payments – all in one place. This is a huge feature for business owners who offer appointments with their clients, like fitness classes, piano lessons and even group meetings!

Event Management

Planning an event? Wix’s event management tools let you create and manage events with ease. Sell tickets, track RSVPs, and keep your attendees informed, all from your website. One of the cool things about this app is that it integrates directly with the Wix Members app. If you have a log in system built in to your website for your clients, they can access any events they've RSVP'd or purchased tickets for right within their account.

Blogging Capabilities

If content is king, Wix Studio is the kingmaker. With robust blogging tools, you can easily add and manage blog posts, schedule posts for the future, and engage with your audience through comments. Anyone who already has a site, or is looking to build one, will quickly learn how crucial blog posts are to their websites SEO and search rankings. Wix Blogs has made my life so much easier on my blogging journey just when I thought I was in for a ride. Now I look forward to writing and creating new blog posts every day! In fact, take this blog as an example of what you can build with the Wix Blogs app! I It’s a fantastic way to boost your SEO and keep your visitors coming back for more.

I can write for hours (and I will!) about all of the incredible built in solutions Wix has to offer. I've only barely scratched the surface, however, this post is meant to be introductory and provide a glimpse into what the platform has to offer. Over the course of this blog, I'll be doing a deep dive into all of the tools and features available and covering all corners of the Wix ecosystem. Some of the topics I'll be discussing are:

  • Wix Apps

    • Wix Stores

    • Wix Hotels

    • Wix Restaurants

    • Wix Bookings

    • Wix Members Area

    • Wix Groups

    • Wix Events

    • Wix Blog

    • Wix Pricing Plans

    • and more!

  • SEO and Marketing Tools

    • Built-in SEO Tools

    • Wix SEO Wiz

    • Marketing Integrations

    • Email Marketing

  • Scalability and Performance

    • Scalability for Growing Businesses

    • Performance Optimization

    • Hosting and Security

  • App Market and Integrations

    • Wix App Market

    • Third-Party Integrations

  • Customer Support and Resources

    • 24/7 Customer Support

    • Help Center and Community Forums

    • Educational Resources


Wix Studio is more than just a website builder – it’s a complete solution for anyone looking to establish a professional online presence. With its user-friendly design, extensive features, and top-notch support, Wix Studio stands out as the best choice for businesses of all sizes. So why wait? Dive in, explore Wix’s features, and start building your dream website today!


Recent Posts

See All


bottom of page