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Search engine optimization (SEO) is crucial for building a strong online presence and attracting organic traffic. For those using Wix, the platform offers features to simplify the optimization process. However, relying solely on default settings won’t be enough to stay ahead in 2025. Understanding effective techniques, implementing them strategically, and adapting to evolving trends is essential to improve rankings and sustain growth over time.
Search engines now prioritize user experience and content quality, alongside factors such as meta tags, structured data, and page speed. The following tips will help you refine your strategy, attract more visitors, and achieve sustainable, long-term results.
1. Start with the Wix SEO Checklist
The Wix SEO Checlist is an invaluable tool for beginners. Over time, you'll learn how to navigate Wix and master the technical backbone of SEO. But for now, this built-in feature guides you through a personalized plan to cover SEO fundamentals.
Key benefits:
Provides a comprehensive understanding of the foundational tasks essential for any successful SEO strategy.
Easy to navigate checklist that guides you through every step.
Access the Wix SEO Checklist through the Marketing & SEO section in your Wix Dashboard by selecting Marketing > Marketing Home, and clicking "Seo Setup Checklist".
2. Optimize Your Meta Tags
Meta tags, including titles and descriptions, summarize your page for users and search engines. Optimized meta tags improve click-through rates and enhance your visibility in search results. This is what users are going to see when your website appears in search results.
Tips for crafting meta tags:
Meta titles: Keep under 60 characters and include primary keywords near the start. Example: “The 10 BEST Cafes in Miami (Updated 2024)”
Meta descriptions: Stay under 160 characters, naturally incorporate keywords, and provide compelling reasons to visit your page. Example: “Best Cafes in Miami, Florida: Find Tripadvisor traveller reviews of Miami Cafes and search by price, location, and more”
Well-optimized meta tags target keywords, entice users to click and positively influence your rankings over time.
3. Use Header Tags Properly
Header tags (H1, H2, H3, P) structure your content and improve readability. They help search engines and users understand your page’s hierarchy and main topics.
Guidelines:
Use one H1 tag per page that reflects the primary topic.
Use H2 tags for main sections and H3 tags for subsections.
Incorporate keywords naturally without overloading.
Example:
H1: “Welcome to Brooklyn’s Best Coffee Spot”
H2: “Our Story: Crafting Coffee With Passion”
H3: “Locally Sourced Beans, Freshly Brewed Daily”
This logical structure enhances usability and search engine comprehension. You can configure the header tags in your website editor by clicking the text element and changing the HTML tag in the right side inspector panel:
4. Ensure Mobile Optimization
With mobile-first indexing, your site’s mobile version is critical to rankings. While Wix templates are mobile-friendly, you must ensure the mobile experience is seamless.
Best practices:
Use Wix’s Mobile Editor to verify proper display of images, text, and buttons.
Test your site with Google’s Mobile-Friendly Test tool.
Avoid intrusive pop-ups that frustrate users on small screens.
Optimizing for mobile ensures users stay engaged and search engines recognize your site’s value.
5. Improve Site Speed
Site speed affects both rankings and user satisfaction. Slow-loading pages increase bounce rates, negatively impacting your SEO efforts.
Ways to enhance speed on Wix:
Regularly test your site’s speed with tools like Google PageSpeed Insights to address any technical issues promptly.
6. Optimize Images for SEO
Images play a crucial role in boosting engagement and can provide significant SEO advantages when optimized properly. However, they are often one of the most overlooked elements in search engine optimization. Rarely does anyone consider the importance of image file names when venturing into the world of SEO, yet these small details can make a big difference.
Steps for optimization:
Rename image files with descriptive, keyword-rich titles to improve SEO (e.g., “brooklyn-coffee-shop-latte-art.jpg” or “cozy-cafe-brooklyn-espresso.jpg”).
Add alt text that describes the image contextually and includes relevant keywords.
Compress image sizes to maintain fast load times without compromising quality.
Optimizing images improves accessibility, speeds up your site, and enhances visibility in image searches.
7. Create High-Quality Content
Content quality remains central to SEO success. Valuable, user-focused content attracts visitors, keeps them engaged, and establishes trust. When users don't find what they are looking for on your site, there is a higher chance they will click the back button and move on to the next link in their search query. Google tracks these behaviors which lead to high bounce rates and directly affects your search rankings for that keyword.
Key points:
Address your audience’s questions and needs thoroughly.
Incorporate keywords naturally while covering related terms for broader reach.
Use internal links to connect related content, improving navigation and retention.
High-quality content positions you as an authority and strengthens your site’s SEO performance.
8. Set Up Google Search Console
Google Search Console (GSC) provides insights into your site’s performance in search results. Connecting Wix to GSC is straightforward and offers valuable data. You can quickly see data such as the amount of impressions you are receiving on certain pages on your site and which keywords are responsible for those impressions.
Benefits:
Submit your XML sitemap manually for easier and quicker page discovery.
Monitor queries driving traffic to refine your keyword strategy.
Identify indexing issues or mobile usability problems.
Start by verifying your site in the Wix SEO Tools section. Regularly review GSC data to identify trends and address issues.
9. Use Structured Data (Schema Markup)
Schema markup helps search engines understand your content’s context. Implementing structured data on Wix increases your chances of appearing in rich results. One common example of a rich result would be the "People also ask" section often found in google search:
You can target this section of search results by implementing FAQ schema on a blog post that addresses common questions relevant to this topic. Applications:
Article schema for blog posts. (Wix handles this automatically!)
FAQ schema for commonly asked questions.
Product schema to showcase eCommerce details like prices and reviews.
Generate JSON-LD code using Google’s Structured Data Markup Helper and add it via Wix’s advanced SEO settings. Simply click on the page you want to add the schema to, (for blog posts, you can find this in the SEO settings section in the post editor.) And then click on Settings > Advanced SEO, in the first drop down labeled Structured Data Markup, click Add new markup.
Schema implementation can improve click-through rates significantly, as they help build strength around the keyword you're targeting.
10. Focus on Local SEO
If your business caters to a local audience, optimizing for local searches is essential to connect with nearby customers and drive foot traffic to your coffee shop. Local SEO ensures your business appears in location-specific search results, making it easier for potential customers to find you when they search for terms like "coffee shops near me" or "best coffee in Brooklyn."
Strategies:
Include your business address, phone number, and hours of operation on your site.
Set up a Google Business Profile and link it to your website.
Use location-specific keywords, like “Wix SEO services in Chicago.”
Embed Google Maps on your contact page.
Local SEO boosts visibility and attracts ready-to-engage users in your area.
Additional Strategies for Long-Term Success
It's essential to understand one crucial detail early on, and accepting it will save you weeks or even months of frustration, confusion, and second-guessing. That detail is this: SEO is not a one-time task; it’s an ongoing process—and a very long one at that. Each keyword you target represents an individual battle, with the ultimate goal of outranking your competitors. Even if you achieve the coveted first position on Google for a particular keyword, your work doesn’t end there. Your strategy must shift to maintaining that ranking, as competitors will constantly look for opportunities to take your spot at the top. Consider these additional tips to maintain and improve your rankings:
Refresh content regularly: Update posts with new data and trends.
Monitor user experience metrics: Address high bounce rates and low engagement.
Perform ongoing keyword research: Identify emerging search trends and adjust your content.
Optimize for voice search: Include conversational, question-based queries.
Build quality backlinks: Gain authority through reputable sources and shareable content.
Stay current with Wix updates: Leverage new features for better performance.
Use analytics tools: Analyze visitor behavior to guide improvements.
It’s important to note that simply following these 10 steps won’t guarantee results on their own. While they might yield small improvements, this is not a guide to reaching 100,000 monthly site visitors. Instead, these are 10 essential tips that form the foundation of every successful SEO strategy. If your goal is 100,000 site visitors, these are the first steps in that direction, but understand that achieving those results will require much more extensive effort and strategy beyond these basics.
If you’re eager to dive deeper into the technical backbone of a successful SEO strategy—exploring the best tools, methods, and industry best practices—stay tuned to this blog. We’ll guide you step-by-step in building a comprehensive and effective SEO strategy!