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Addressing the Elephant in the Room
Let’s talk about the elephant in the room: SEO is confusing, and some people probably think it’s a load of horses***. If you’ve ever caught yourself wondering, “What exactly am I paying for?” or “Are SEO companies really doing anything special?”—you’re not alone.
The thing is, SEO has a reputation problem. It’s often portrayed as this highly specialized, mysterious process that justifies sky-high monthly costs. You’ve probably seen those packages that cost thousands of dollars a month and thought, “Is this really worth it?”. The answer depends on what your business needs. But here’s something you should know: SEO doesn’t have to be outrageously expensive to work.
Why Is SEO So Expensive?
It’s not uncommon to see SEO packages priced at $5,000 or more per month, especially for national campaigns. But let’s break down what you’re really paying for when you see those high price tags:
1. Time-Intensive Work
SEO does take time. It’s not just about sprinkling a few keywords here and there. It involves tasks like:
Researching keywords.
Optimizing site structure and content.
Fixing technical issues like broken links or slow load times.
Building backlinks to boost authority.
Monitoring analytics and refining strategies
Creating high-quality, engaging content
The larger the scope—like targeting multiple states or countries—the more time it takes. That time translates into higher costs.
2. Keyword Research
Here’s the truth: Keyword research isn’t rocket science. Tools like SEMrush or Ahrefs make it easy to find high-performing keywords for any niche. What takes real effort is understanding your specific audience and choosing keywords that balance search volume, relevance, and competitiveness. If you run a donut shop and think you're going to dominate local SEO with keywords like "donuts near me", I should tell you, Dunkin Donut's is going to give you a run for your money.
Some SEO providers might treat keyword research as a “magic formula,” but don’t be fooled. The best results come from a thoughtful approach, not just copying and pasting the top search terms from a tool.
3. Technical Expertise
Good SEO agencies invest in specialists—people who know how to fix technical SEO issues, create high-quality content, or build effective backlinks. These experts are valuable, and their skills can genuinely improve your site.
But here’s the catch: If you’re a small business owner with a Wix website, you probably don’t need the same level of complexity as a Fortune 500 company. Your needs are simpler, which means your costs should be, too.
Who Needs Those $5,000+ Monthly SEO Packages?
High-priced SEO packages are often designed for:
Large corporations competing in national or international markets.
Industries with extreme competition, like legal services or real estate.
Massive eCommerce platforms trying to rank for thousands of products.
If you’re running a local business, a niche blog, or an online store on Wix, you likely don’t need that level of investment. What you need is a solution tailored to your scale.
So, Is There an Inexpensive Service to Boost My Wix SEO?
Yes, and here’s the good news: SEO doesn’t have to cost you thousands.
For Wix website owners, improving your SEO is often about focusing on the fundamentals:
Targeting realistic keywords.
Optimizing your site structure.
Writing content that resonates with your audience.
These are things that can make a big difference without a big price tag. If you’re not sure where to start, my services are designed to help Wix users get real results—without overcharging.